In class, so far, there have been a few key components to a Teen TV program that we have discussed. One of these factors, as discussed in the introduction to our textbook, is the idea that one of the goals of Teen TV is to attract younger viewers to broadcast television in order to sell advertising space to companies that wish to reach the younger audiences.
This week's readings, specifically Aslinger's essay, shows another example of Teen TV being used in order to promote some other type of media. In the essay, Aslinger discussed the strategy introduced by the WB network in which the producers of their programs would use popular music within their episode soundtracks. In order to use these songs, the WB had to solve one big obstacle: Licensing popular songs is expensive!
The WB solved this issue in multiple ways. Firstly, they made deals with artists to give them a 15 second slot at the end of an episode which used their song in order to promote their albums. Secondly, Warner Brothers worked in-house and used many artists from the Warner Brothers own record label.
Many of the songs used in Teen Television shows soon became radio hits as well
The use of popular Music in Teen TV shows another example of the merchandising potential of teen television.
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