Toys r us

Toys r us is one of the most well know toy stores around. The Toys r us in times square is on a whole different level when comparing one toys r us to the next. The structure of the store is built entirely to attract and amaze kids. Each level of the store is made and narrowed down to an age group and preference of toy. As I walked around, I could see how they built the store environment with the toys in mind. In one area hanging from the ceiling, superman was holding up a truck, then next to the transformer toys was a real 15 foot transformer. If this was not enough, employes would perform with the toys to attract the kids. The amazing part about the store was how they built each level to interact with the kids. No matter what kind of toy you liked, they had it and where you find it would encourage you to buy it simply because of the environment. The barbies were located in a life size barbie house with every barbie imaginable. Their was also wonka candy and ice cream. This toys r us was not just a toy store but a kids fantasy land. It made kids want to keep coming back not just for the toys but the experience.