Visit to Toys R' Us!

The first thing that stood out to me as I walked into Toys R’ Us was the experience they are creating for kids. I was not aware of the “R” Cade strategically placed at the tippy-top of the entire store. I looked over the balcony of the arcade and it is simple to see how much detail goes into setting up the store. Much of it was separated into licensed products, Frozen was something I came across as well as the minions from Despicable Me, which I would be lying if I said I wasn’t excited about seeing. It was also extremely hot on every floor except for the basement where electronics and bikes were. I actually ran into a women sitting by the guitars in the basement telling Chris and I how worn out she was from her grandkids dragging her all over the store and how it was the only place she could sit where she wasn’t sweating. While walking through the store, I also heard many different languages including Spanish, French, and Russian. There was also a completely different feel when walking from the “toys” section to the “baby” section. In the “Baby’s R’ Us” section there were parents actually shopping for what they needed, appearing as though they have been inside before, not phased by the many distractions outside of that section. There are a lot of strategies Toys R’ Us uses in order to attract their customers, and I didn’t realize how well it worked until we went to visit on Thursday, it truly is impressive.